terms & conditions

Thank you for choosing to work with Social Status! 

By working with Social Status you agree to the following Terms and Conditions. These Terms and Conditions may change and you will be updated accordingly. 

You = The Client

SM = Social Media

Social Status = the entire Social Status team

Last Update: July 23, 2021

What’s included:

The list below is a bullet point list of what you will always get on a monthly and quarterly basis from Social Status provided that the appropriate content is provided. This does not include the onboarding details, see the section below labeled ‘Onboarding’ for those specific details. Below the list, we go into the very important details of operations and specifics of your services that we recommend you look at to ensure you totally understand all the Terms & Conditions associated with your working relationship with Social Status.

Monthly:

  • 12 Facebook Posts per month

  • 12 Instagram Posts per month (Including up to 2 Reels, if

  • Up to 2 Facebook Events posted on Facebook (all the details must be provided with ample notice)

  • Video Editing for up to 2 - 3 minute videos for Posture of the Month videos (including, intro, logo overlay, minor cuts, and outro)

  • Monthly Analytics on your Facebook and Instagram accounts are collected.

  • Regular communication in #Slack (Our office hours are Mon-Fri 11 AM - 5 PM MST)

  • Free LinkTree (or Linkin Bio) set up & updates to your Instagram Bio (for membership links, events, promotions, etc.)

  • Monthly communications email to collect details for the upcoming month (you receive this email on the 5th of each month)

  • 30 minute strategy Huddle in Slack with Social Media Overlord

Quarterly:

  • Strategy Analysis is based on your community engagement, interaction, and an analytical approach using your analytics to ensure the content shared is reaching your goals.

  • 1st Year Quarterly Progress Reports (easy to read and understand!), annual progress reports after the first year

  • Optional quarterly 90-minute strategy/brand/marketing brainstorm meetings (it is your responsibility to schedule these calls with Mara)

Holiday posts for major international holidays (New Years Day, Valentine’s Day, St Patrick's Day, Easter, Mother’s Day, Father’s Day, International Yoga Day, Halloween, and Christmas Day.) These posts will not take the place of your included 24 posts unless you provide specific details for an event tied to it. These posts will be templated and generic, but will be branded to your studio with your colours, fonts and logo.)

SMM Add-Ons:

As a Social Media client, you’ll get exclusive access to SMM Add Ons at special rates:

  • Daily Posts

  • Community Engagement

  • Hashtag Strategy Engagement

  • Event Stories (Facebook and Instagram)

  • Event Boosting

  • Branded Link Tree ($15 USD /month) *Added to your monthly subscription

  • Video Editing ($50 USD /hour)

  • Wellness Evergreen Ad Campaigns (FB & Google $450 USD /month | Just Facebook $350 USD /month)

  • Google Search Ads $300 USD / Month

The Initial Process:

You will receive an email to initiate the Onboarding Process. It is your responsibility to book your Onboarding call to begin your SM services. Failure to schedule your onboarding call will delay services, and no refund will be granted for the delay. Work will not begin on your accounts until your Onboarding call is complete. Delays in the Onboarding call will result in delays for your SM audit, and content creation. We will send 2 reminder emails to schedule your call, and your subscription for services will remain active during this time. 

The Initial Process includes all aspects of onboarding new clients with Social Status and ensuring the proper access is granted to the required accounts. Once we go over our findings in your Audit Overview, we discuss the Strategy I have planned and we batch some basic content to get off to a great start for the 1st quarter. 

This includes the following from Social Status: 

  • Setting up our shared Google Drive Folder and Slack Channel

  • Completing the initial aspects of the Internal SM Audit

  • Setting up a Brand Kit in Canva, creating branded tiles

  • Gaining access to all accounts 

  • Setting up a LinkTree account 

  • Audit Overview, delegate tasks between the Client and Social Status

  • Creating a Social Media Strategy + Batching Plan (for 1 Quarter)

  • Creating content for the 1st month following the Audit Overview 

  • Determine an Analytics Baseline for KPI Reporting

And the following from you: 

  • Schedule your Onboarding Call with Social Status

  • Access to all accounts (see details below in the Onboarding section)

  • Share all Brand Standards and Media in Google Drive

    • All class, teacher, student, studio (exterior and interior), postures, event photos, retail, etc.

    • Fonts (.ttf or .otf) 

    • Logos (PNG form ONLY - all variations including favicon)

    • Videos including B-Roll, Intro videos, marketing materials, etc.

    • Brand Book (if you have one)

  • Share marketing calendar and all marketing goals and plans.

  • All existing marketing materials, standards, promotional materials, etc. 

  • Schedule the Audit Overview Call

  • Schedule the Strategy Overview + Batching Call 

Onboarding:

Timeline

  • The Initial Process (above) can take 4-8 weeks of time to complete. This depends on how quickly the information is shared and provided to Social Status.

  • Final aspects of the SM Audit may not be completed until all assets are accounted for and received from you (this includes retail photos, studio photos, class information, etc.)

  • Social media posts may not appear on your profiles until 1-2 weeks after the Initial Process is complete. Exceptions will be considered on a case-by-case basis. 

  • Social Status will not update any changes to your social profiles until the Initial Process is complete and all media is shared.

  • You are responsible for making time to go over the SM Audit with Social Status, and completing any tasks that come from it in a timely manner.

Content + Brand Standards

  • It is your responsibility to provide all the required content to Social Status from the Initial Process (above). If you fail to provide sufficient information/details or provide low-quality media, the information shared on your socials will not be customized and stock photos may be used.

  • We want to customize the content in your SM Strategy, but in order to provide customized content, you must provide high-quality photos, videos, posture videos, retail photos, and team information to do so. If you fail to provide any of these items or fail to comply with the Initial Process the posts may be of low quality and relevance to your brand and business.

  • Fonts: If specific font files aren’t provided to Social Status, it is not our responsibility to purchase these fonts to use on your social media graphics. We will try to find the closest font to your logo, but we will not pay any fees to use the exact font. 

Photos

  • All photos shared with Social Status are fair game to use on all platforms. It is your responsibility to filter the photos before adding them to Drive or sharing links. 

  • If photo tags are required it is your responsibility to organize the photos and inform and provide Social Status the appropriate tags. 

  • In the event photos previously shared are no longer appropriate to use, it is your responsibility to go through the photos and move them into a Google Folder named ‘Do not use’ and contact Social Status so we can remove them from your Canva Library. 

Communication

  • The email address: smgoodies@socialstatus.ca must be added to your contacts and is the only form of email communication in regards to your SM accounts and content. 

  • If emails are sent to hello@socialstatus.ca there is no guarantee the information will be seen and accounted for. 

  • All quick correspondence will be done via our Slack Channel.

Access

  • Access to accounts must be granted to hello@socialstatus.ca 

  • We ask that you do not change any passwords while working with Social Status. If it is required, you must let us know the new passwords to avoid any disruption of services.

  • Access to the following accounts is required for all services moving forward:

    • Facebook Business Manager (Admin Level)

    • Facebook Ads Manager (Admin Level) 

    • Instagram (Password Required)

    • Link Tree (Password Required)

    • Brandbot (or similar) (Added to Team at Manager Level) 

    • Mindbody (or similar) (Manager Level Required, need access to Reports)

    • Google My Business (Manager Level Required)

    • YouTube (Manager Level Required)

    • TikTok (Password Required)

    • Website (Admin/Editor Level Required) 

    • All photos 

Other Logistics

  • Only one team member from your team will be added to our Slack Channel. If you have other help in the studio, we suggest you provide a general studio email for the Slack account and share the password with your team members.

  • Only use the channel (#sm-YOURSTUDIONAME) to communicate with the Social Status Team. We are not responsible for any missed information or details that were shared via direct messages.

  • We will set up your Link Tree account if you do not have an existing account. This must remain your Instagram link in bio. You will have access to the account to add new links for events, promotions, or anything you’d like added. We will manage the account while working with you, keeping it tidy and up to date.

  • Google Drive: We value your privacy, and as such, we will set up your Google Drive with your email account. Only you are permitted access to the Google Drive folder. If you want other team members added, send us a message in Slack with their email address, and we will add them to the appropriate folders.

  • Our office hours are Monday - Friday (excluding Canadian holidays) 12 pm - 5 pm MST. Messages sent via Slack or email will be returned within those hours. For urgent matters that will affect your scheduled posts happening outside office hours, please text Mara.

Ongoing:

Schedule:

All SM Clients will receive an email from smgoodies@socialstatus.ca on the 5th of each month (with exceptions during onboarding). This email will contain all the required information and content that will be shared on your platforms for the following month. You will have 10 days to confirm and gather all the requested information to Social Status. It is your responsibility to schedule a call with Social Status to discuss details of upcoming events or changes happening in your business. You will receive a reminder message on your Slack Channel before the 15th of everything that we are missing. 

Example: March’s details will be sent on February 5th. You will receive a reminder that you have 2-3 days to get your details in before the 15th. You will have until the 15th of February to submit your March information to Social Status.

  • If the required content and information are not provided to Social Status before the 15th it will not be shared, unless the delay has been discussed and confirmed by Mara before the 15th.

  • Any events happening in the 1st week of the NEXT month must be shared in the month previous, or the content may not be shared in a timely manner. For example, if we are collecting information for July, and you have a challenge starting August 1st, we need to know about it in the JULY email details.

  • Please know that our team plans your content in advance and adding events to your calendar last minute can affect the integrity of your strategy. 

Events: 

We recommend that you use email and other avenues to promote your events. Social Media is not the only way to promote your events, and these posts tend to eat up your strategy posts quickly for busy studios holding multiple events every month. It is not our responsibility to solely promote events for your business. When sharing information about your events it will take up the space of your other posts. 

  • For example: if you have a challenge, a workshop, and a cleanse happening that’s already a minimum of 6 posts out of your 24 used on solely events (and that’s only doing 1 post on FB and 1 post on IG) 

  • If you have events happening at the beginning of a month, the details need to be shared so that we can properly promote with sufficient lead time, meaning you may have to give us information and details 2 months in advance. 

  • To maintain the integrity of your curated SM Strategy, we don’t recommend filling your months’ posts with events. If you feel like a specific event needs more promotion on social media, that is your responsibility and we encourage you to do so. We will only typically share 1-2 posts per platform per event to ensure the other posts are in line with your strategy. 

Content, Distribution + Logistics

  • You are supported with 12 posts per month on Facebook and 12 posts per month on Instagram.

  • We encourage you to share extra content on your channels for additional reach and engagement. 

  • You will get a bonus* cross-posted (Instagram shared to Facebook) post for major international holidays (see list below in the ‘Other’ section) beginning February 2021. This post will be generic and may not be branded to your studio. *If you want this customized to your studio or customized with any studio holiday specifics this will count as one of your posts for the month.

  • Posture videos will be shared to your YouTube Channel each month as a bonus IF your videos are of good quality. 

  • Any delay or exclusion of posts from failure to provide content will not roll over to the next month.

  • You will always have exclusive access to schedule a monthly strategy session with Social Status to discuss any upcoming event details or strategies. It is your responsibility to schedule these calls. These calls must occur before the 15th. 

  • If you don't book a call between the 5th and the 15th to discuss upcoming promotions or events, Social Status will not be responsible for sharing that information. 

  • If you fail to provide any details to Social Status about your preferences or content, we will share our value-based templated quarterly content branded to your studio. 

  • ‘Customized’ for your studio may mean that your vision, brand, and messaging may be incorporated into templated content. 

  • Your community is the heart of your business. Therefore, Social Status is not responsible for correspondence with your community via comments, messenger or any other capacity. Yoga studios have a unique connection with their communities and we value that significantly. You know your clientele better than we ever will be able to and responses from us may come off cold to your best student or close friend, whereas you know who they are and can respond in the appropriate capacity to make them feel of value to your community. 

  • Social Status is not responsible for sharing or posting Stories on Instagram or Facebook. We will only be sharing content on your Facebook and Instagram newsfeeds, IGTV feed, and possibly* Google and YouTube. *We do this out of the kindness of our hearts, we are under no contractual obligation to do this.

  • Upon onboarding, you will get a Link Tree account set up (if you don’t already have an existing account). Ongoing, Social Status will manage this and update the links within an appropriate time frame. It is your responsibility to provide links to sales, workshops, or events via Slack or Email.

  • Facebook Events: We will set up up to 2 Facebook events on your Facebook account. The details must be provided with ample time at the same time of all the other social media details (by the 15th for the upcoming month). There is no guarantee that Facebook Events will be set up for you with last-minute requests or between the 15th-5th.

Account Safety

We do our best to keep our accounts and your accounts safe and secure. Please be mindful and respectful of these guidelines while working with us:

  • If you ever get a suspicious email from a social media platform (ex. Facebook) saying your account is at risk, ignore it, it’s likely spam. Do not click on it. If you need clarification, forward it to us and we’ll be able to identify some clear spam indicators.

  • Meta is cracking down on licenced music. We require your account to be a business account to work with us to schedule content and collect analytics, but unfortunately, that means that the sound selection for Reels isn’t optimal. Regardless if you have a music licence for your studio music, social media is a completely different game and music used in the background or overlayed in videos and Reels will likely be flagged. We will not be held responsible for the content you shared with us that violates these licences and rules from Meta.

  • Do not post shady shit, or advertise with Meta using illegal, discriminatory, political or offensive content. This will get all users associated with your pages flagged. If you ever need guidance on what’s acceptable, please ask.

  • Videos shared with sounds from TikTok videos will either not be posted by us or they will be posted but we will not be held responsible for any problems or issues that arise because of it.

  • If we suspect unusual activity that could put our accounts at risk, we will remove ourselves from your pages and cancel all subscriptions. No refunds will be given for any incomplete projects.

  • Upon cancellation, we will remove ourselves from your Business Manager and any other accounts including but not limited to all Meta accounts, ad accounts, Google, and websites within 30 days.

Analytics

Each month our team will collect and record detailed KPI analytics from your accounts to ensure our strategy is working properly and we are reaching goals and increasing key metrics. 

You will receive an (easy-to-understand) overview Analytics Report of the progress made from your Facebook and Instagram accounts. These reports will be sent following the end of each full quarter cycle. (Q1 = Jan - March | Q2 = April - June | Q3 = July - Sept | Q4 = Oct-Dec).

It is possible that the KPI metrics fluctuate and may not increase month after month. We keep a close eye on these analytics and depending on the goals we set in place or the strategy we are testing they may fluctuate in results. Results will always remain unpredictable but we analyze and adjust accordingly on a regular basis to ensure we are attempting to reach the goals set in place. Once we get to a desired metric it’s common to see a plateau in KPI reports and we aim to maintain these metrics. 

For example: If our goal is to get more link clicks, we know that the content required to get more link clicks will decrease the engagement rate of the posts. Therefore, the engagement rates will be low, but the website clicks and conversions may be increasing.

Ad Booster Pack:

If you added the Ad Booster Pack to your subscription, it may take up to 60 days to get the content together and organized for your ads to begin. This likely won’t begin until the Initial Process is completed. Regardless of when the ads start, you will always get a full 3 months of the ad running time from your Ad Booster. 

At the end of the 3 months of ads running, you will receive an overview Ad Report to easily view the improvement of your accounts over the time the Ad Booster was running. 

Once your Ad Booster Pack has run out, you’ll have the option to add on (at a discounted rate) the Ongoing Ready to Read Ad Campaign. 

Consent to Comply within our Systems:

Please watch the following video tutorials to ensure that you understand our processes and can work within our systems to have successful correspondence.

How to use Google Drive: https://youtu.be/wDFFfHVzuCE 

  • Adding our shared Google folder to your Drive 

  • Where and how to share and upload content to our Drive

  • Where specific content is to be shared

  • Photo disclaimers (Do not Use folder) 

  • Student and Teacher Spotlight forms

    • How to send these to your community

    • How to check-in with who’s responded

    • What NOT to do 


How to use #Slack: https://youtu.be/62UN6IntUyI 

  • How to access it via desktop

  • How to access it via mobile 

  • What to use Slack for 

  • Tips & tricks to optimize your experience using Slack


Other

Other Services

Any other service requests aside from what’s included above for Social Media Management Services are considered an extra expense that you will be billed for and responsible for paying. This includes (and is not limited to): Ad campaigns, marketing campaigns, TikTok videos, Strategy Coaching, Coaching sessions for any service Social Status offers, Revisions to any PDF that is not created originally by Social Status for Social Media Clients.

If you are interested in purchasing other services with Social Status, as existing clients, you will receive a special discount. You can contact Social Status for details of these services.

Holidays

As mentioned in section ‘Content, Distribution and Logistics’ you will get a bonus* cross-posted (Instagram shared to Facebook) post for major international holidays beginning February 2021. This post will be generic and may not be branded to your studio. The following Holidays are included: New Years Day, Valentine’s Day, St Patrick's Day, Easter, Mother’s Day, Father’s Day, International Yoga Day, Halloween, and Christmas Day. 

Human Being Disclaimer

Friendly reminder that we are human beings, we’re pretty awesome but we’re not perfect. Mistakes are made here and there - we’re not robots 🤖. So please feel free to bring it to our attention to edit and correct any errors or feel free to adjust yourself. 

Intellectual Property

All brand assets and social media assets for Social Status clients will be kept in a shared Google Drive folder. Any contents (photos, brand elements, videos, etc) that the Client shares shall remain the property of the client. Social Status will not use, repurpose, or share your assets for any reason other than the agreed contractual obligations without your express permission. 

Any assets created by Social Status shall remain the intellectual property of Social Status. Upon cancellation, all contents in Google Drive will be archived and will not be used by Social Status in any way unless confirmed by the Client. Duplication of the Drive contents is not permitted in any way unless given express permission by Social Status. 

Social Status retains ownership of all draft content that is not yet published on the Client’s social media channels. 

Force Majeure Clause

Neither Social Status nor the Client will be liable for any failure or delay in performing an obligation under this Agreement that is due to any of the following causes (which events and/or circumstances are hereinafter referred to as “Force Majeure”), to the extent beyond its reasonable control: acts of God, accident, severe sickness, riots, war, terrorist act, breakdown of communication facilities, breakdown of web host, breakdown of internet service provider, natural catastrophes, fire, explosion, generalized lack of availability of raw materials or energy; provided that the parties stipulate that Force Majeure shall not include the novel coronavirus Covid-19 pandemic which is ongoing as of the date of the execution of this agreement.

All payments will still be processed during these times. Any delays from Social Status will be banked and or made up in a reasonable timeframe, and any delays from the Client will result in general content shared to ensure the continuation of services.

Updates to Terms & Conditions

Any major updates to these Terms & Conditions will be communicated with you via email with 15 days’ notice before any new conditions come into effect. You will have that time to discuss any changes. Any minor updates will be communicated to you via email within 24 hours of these changes coming into effect. If you have any questions, please email smgoodies@socialstatus.ca

Billing:

Your monthly rate will be locked in at X amount (X amount = the amount paid when you initially signed up with Social Status) until canceled. Upon cancellation, this initial rate may not be available again.

Cancellation Policy:

Social Media Management is a minimum 6-month commitment. The onboarding can take 4-6 weeks, and the unique analysis required to gather the data needed to understand what your community engages and interacts with to curate a custom strategy for your accounts takes some time. You must give us 30 days (from the day of payment) notice by filling out this cancellation form to cancel services. Our team plans your content in advance, and we may have content pre-scheduled 2-4 weeks in advance. Cancellations will be processed when we receive the cancellation form. Once received, we will cancel your subscription payment on our end. You will receive a confirmation email once your cancellation has been processed, with the details of when your last auto-pay will be and when your content will discontinue.